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Director of Marketing and Communications

Apply now Job no: 492711
Work type: Full-time
Location: Poughkeepsie, NY
Categories: Administration

Position Title:

Director of Marketing and Communications

School:

School of Medicine

Job Summary:

The Marist / Health Quest School of Medicine (“SOMed”) seeks a Director of Marketing and Communications to lead the development and implementation of the marketing and brand-building strategy of the new Marist/Health Quest School of Medicine (“SOMed”). The SOMed will be a nationally recognized leader in technology-enabled medical education, discovery, and care delivery transformation. Reporting to the Marist / Health Quest SOMed Dean/Chief Academic Officer (“Dean/CAO”), the Director of Marketing and Communications will collaborate with both the Health Quest and Marist offices of Marketing and Communications to create and implement the SOMed’s multi-year communications strategy, with special emphasis on brand development, faculty/staff/student recruitment, and philanthropic outreach efforts.

The successful candidate will have demonstrated experience in successfully building a new brand with proven results, specifically within the education and healthcare markets, capitalizing on extensive knowledge and use of social media in a dynamic and integrated marketing environment.

Qualifications:

Minimum eight (8) to fifteen (15) years with progressive growth leading to a B2B/B2C or non-profit/higher ed/healthcare marketing leadership role with a successful track-record executing brand building and marketing innovation to drive revenue/fundraising goals.

Master’s degree in Marketing, Communications or a related field is preferred

Qualities &

Experience:

  • Strong interpersonal and leadership skills, ability to collaborate and work with various stakeholders internally and externally
  • Excellent verbal and written communication skills
  • Well-versed in digital marketing; analytical know-how to build data-driven strategies and measurement systems
  • Extensive knowledge and use of social media in a dynamic and integrated marketing environment
  • Demonstrated leadership in creating, implementing and evaluating a multi-year marketing and communications plan
  • Expert knowledge of marketing and public relations principles, methods, media and techniques
  • Intellectual curiosity coupled with an interest in science and medicine
  • Experience managing marketing and/or consumer marketing efforts – higher ed, academic medicine, or healthcare experience highly preferred
  • Demonstrated experience in successfully building a new brand with proven results (e.g. student recruitment increases in higher education, increased patient awareness in healthcare, etc.)
  • Demonstrated ability to compile, analyze, interpret and integrate information and to prepare/present complex reports, statements and other material
  • Demonstrated success in organizing the efforts of multiple departments of staff to achieve business goals

Primary Responsibilities

  1. Collaborate with the SOMed Dean and senior Marist/Health Quest leadership to define and manage the strategic positioning of the SOMed brand. Develop and manage the supporting brand identity strategy and lead the development of cross-platform marketing and communication strategies that will build brand awareness and meaning, differentiate the SOMed, strengthen competitiveness, and support achievement of targeted enrollment goals and philanthropic and auxiliary revenue objectives.
  2. Organize and oversee public relations events to promote SOMed brand building, student recruitment, and philanthropic goals.
  3. Monitor market trends, competitor initiatives, and communications technology changes/best practices to inform planning. Maintain and advance customer research to advise planning and programs. Initiate new research as required to update customer insight.
  4. Oversee the development and management of a measurement system which assesses the impact and ROI of marketing programs and initiatives, using continuous improvement processes to focus marketing activity.
  5. Serve as an ambassador for the SOMed, developing relationships internally and externally to advance the brand and position with key stakeholders and to enhance the generation of content in all media forums, including social media platforms.
  6. Provide leadership on crisis communications, working closely with Administration, Security and senior leadership. Serve as the spokesperson for crisis communications as appropriate.
  7. Recommend use of external agencies – such as ad agencies, public relations agencies, or design firms – where required for supplemental capabilities and/or capacities. Evaluate candidates and negotiate agency agreements; provide overall direction to major engagements.
  8. Other duties and special projects as assigned

Required Application Documents:

Cover letter, CV/Resume & Three Professional References

About Marist College:

Located on the river in the historic Hudson River Valley and at its Florence, Italy branch campus, Marist College is a comprehensive, independent institution grounded in the liberal arts. Its mission is to “help students develop the intellect, character, and skills required for enlightened, ethical, and productive lives in the global community of the 21st century.” Marist is consistently recognized for excellence by The Princeton Review (Colleges that Create Futures & the Best 380 Colleges), U.S. News & World Report (9th Best Regional University/North), Kiplinger’s Personal Finance (“Best College Values”), and others. Though now independent, Marist remains committed to the ideals handed down from its founders, the Marist Brothers: excellence in education, a sense of community, and a commitment to service. Marist educates approximately 4,900 traditional-age undergraduate students and 1,400 adult and graduate students in 47 undergraduate majors and 14 graduate programs, including fully online MBA, MPA, MS, and MA degrees.

About the Marist/Health Quest School of Medicine:

The Marist/Health Quest School of Medicine aspires to become a nationally recognized leader in technology-enabled medical education, discovery and care delivery. By providing transformative physician education for patient-centered care, it will prepare students for the advanced healthcare environment of the future. The School of Medicine will also partner with leading life science and technology organizations to help educate, attract and retain diverse professionals to serve the healthcare needs of the Hudson Valley, all while enhancing the reputations of Marist and Health Quest as leaders in the fields of education and healthcare. The School of Medicine will seek faculty committed to cutting-edge healthcare education and to pursuing applied research initiatives. The collaborative environment of the school will provide inter-professional experiences between future physicians and other professionals – both from within and beyond the healthcare field. Finally, by offering students meaningful opportunities to serve the community and by fostering the principles of life-long learning, innovation and continuous improvement, the school will instill a patient-centric focus and prepare students for multi-care environments. The School of Medicine will seek approvals from the Liaison Committee on Medical Education (LCME), the New York State Education Department and Middle States Commission on Higher Education. Once fully staffed and accredited (by July 2021), the School of Medicine is expected to begin actively recruiting students, with the first class of 60 matriculating in July 2022. By 2028, that class size projects to increase to 120.

Type of Position:

Full Time

Classification:

Administrative

Months per Year:

12

Location:

Poughkeepsie, NY

Number of Positions Openings:

1

Equal Employment Statement:

Marist College is committed to creating a diverse workforce on our campus by ensuring that barriers to equal employment opportunity and upward mobility do not exist here. To this end, the College will strive to achieve the full and fair participation of minorities, women, people with disabilities, and any other protected groups found to be under represented.

Equal opportunity means employment, development, and promotion of individuals without consideration of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, or veteran status unless there is a bona fide occupational requirement which excludes persons in one of these protected groups. The College will review its employment policies and procedures to ensure that barriers which may unnecessarily exclude protected groups are identified and eliminated. The College will also explore alternative approaches if any policy or practice is found to have a negative impact on protected groups.

Marist's policy of non-discrimination includes not only employment practices but also extends to all services and programs provided by the College. It shall be considered a violation of College policy for any member of the community to discriminate against any individual or group with respect to employment or attendance at Marist College on the basis of race, color, disability, religion, age, sex, marital status, national origin, sexual orientation, veteran status, or any other condition established by law.

 

 

 

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